As a Junior Designer on the Retail Design Team at Apple, I conceptualized and designed campaigns, easels & signage, and extension work for 500+ Apple retail locations around the world. Through this experience, I collaborated with fellow art directors and designers to create the direction and content for 2 seasonal campaigns, as well as various internal projects.
In addition to this, I worked to see these concepts through to production by creating guideline documents, and participating in color reviews for large scale printed work. 
One of these campaigns was Holiday 2021. My team and I drafted ideas for this seasonal campaign which would exist in all Apple retail stores, as well as Apple.com and through paid media. This campaign comprised of 32 unique “snowflake” patterns made up of bold colored Apple products that would enchant the customers in-store and online experience.
MEDIA:
ART DIRECTION
INSTALLATION
MOTION
DMS & DOT-COM